Strategic Partner

Destination NSW is the champion and voice for the visitor economy within the NSW Government and proudly supports Sydney Festival in delivering key elements of the festival program, including ROOM, Sara Baras, Sun & Sea and Frida Kahlo: The Life of an Icon.

Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry.

Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events.

Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.